The Commission 00004-Ocean Front Leather Bags by Aaron

Technically, it’s not a commission since I was the one who saw Aaron's post about his latest product line, "Ocean Front," and loved the name so much that I couldn't resist designing a lettering for it.

When I saw the words "Ocean Front," the image of waves immediately came to mind. The name should flow like the waves, so I used the typeface Aaron had already visualized, made it more fluid, and adjusted the slant to align with the waves.

I thought my design could serve as a springboard for him to develop further, so I sent him my idea. To my delight, he liked it so much that he wanted to use it. Although excited, I realized there were many flaws in my original design, so I took the time to improve it a bit more.

I’m very pleased with the final design and hope his product will be a major success!